***This random double-opt in survey was conducted by OnePoll, a market research company and corporate member of ESOMAR and adheres to the MRS code of conduct. For more information about OnePoll’s research in the media, navigate to their portfolio here: http://www.onepoll.com/in-the-media/
DECISIONS DECISIONS
NEWS COPY - WITH VIDEO & INFOGRAPHIC: https://we.tl/4j9uRBQekm
Americans spend more time choosing what to watch on Netflix or where to go on vacation than they do on making decisions about their health and the food they’ll eat, according to new data.
The study pinpointed how much thought and time Americans take when making big and small decisions in life and found they are far pickier about the clothes they wear and the type of TV they buy than they are about the food they eat.
In fact, the study found that most people take their time to carefully consider the pros and cons of both large and small purchasing decisions but spend less than five minutes when considering food purchases.
They’ll spend well over an hour researching their next TV or phone choice, but just two minutes reading food labels during an entire visit to the grocery store.
In fact, two in five people confess they never read food labels or even check the ingredients of what they’re eating.
The research of 1,000 Americans, conducted by market researchers OnePoll and commissioned by Orgain, asked respondents to rate how much consideration they give to decisions in different areas of life.
Results show 30 percent of Americans say they regularly struggle to make the best decisions and even feel they are prone to making bad choices - especially with their diet.
As many as two in five people confess they never read food labels or even check the ingredients of what they’re eating yet they’ll spend over 40 minutes a day on Facebook.
Casey Rovetti, MS, RD, on-staff nutritionist at Orgain, said, "Being aware of what we are putting into our bodies and choosing products with high-quality organic ingredients is one of the most important, ongoing decisions we can make."
"This research offers interesting insight into the decision-making process of Americans and shows that there’s a definite opportunity for people to take a little more time to consider their food choices."
"It’s a small step that can make a huge difference and the New Year is a perfect time for people to make this change to their routines.”
Results found Americans are most likely to spend time intensely debating the pros and cons of finance decisions, relationship choices, and careers; all of these were deemed worthy of long consideration. They give shorter but still significant consideration to who they date, what they wear and how they decorate or furnish their homes.
Yet when it comes to food choices, Americans are most likely to make snap decisions. In fact, 55 percent say they pick out their food almost instantly – and just four percent say they carefully plan and/or think about what they’re eating.
Two-thirds of those polled said they aren’t particular about their choices when it comes to food, while one in five said they aren't at all picky when it comes to their diet.
Adding to that, they reported that they consult nearly double the number of reviews, articles and opinions when looking for a vacation spot, new television, phone or kitchen appliance than they do when considering a new food product.
The research into decision-making comes as part of Orgain’s 'Get Picky' campaign - calling on people to literally get picky with their food choices, check the ingredients and select high quality, great tasting protein.
“Being picky is a good thing; the benefits of choosing clean, organic protein and other foods will positively affect our lives and overall health in so many ways,” said Andrew Abraham MD, founder of Orgain.
“Our Get Picky campaign aims to encourage people to read their food labels, understand what they’re consuming and ultimately make better decisions for optimal health.”
HOW LONG WE TAKE TO DO THINGS ON AVERAGE:
Deciding whether to put an offer on a house- 1 hour 45 minutes
Deciding what new TV to buy– 1 hour 38 minutes
Choosing a new car – 1 hour 31 minutes
Choosing where to book a vacation – 1 hour 32 minutes
Choosing a new phone – 1 hour 1 minute
Researching a new gadget or appliance – 52 minutes
Browsing online/ other social media besides Facebook – 43 minutes
Deciding on a new kitchen gadget – 41 minutes
Time on Facebook per day- 41 minutes
Choosing what to watch on Netflix- 23 minutes
Whether to buy a pair of shoes – 21 minutes
Whether to buy a pair of jeans – 17 minutes
Deciding what to eat for dinner – 15 minutes
Choosing clothes for the day- 3 minutes
Reading food labels when food shopping – 2 minutes
Deciding whether we like a dating profile – 2 minutes
HOW MUCH CONSIDERATION WE PUT INTO BUYING THINGS- RANKED HIGHEST TO LOWEST
Choosing a vacation
Buying a new TV
Choosing a new phone
Buying a new electrical appliance
Choosing a bar or restaurant to visit
Choosing a new food brand to eat
TYPES OF DECISIONS WE MAKE
SNAP DECISIONS
What we eat/ the food we buy
SHORT CONSIDERATION
The clothes we wear
Who to date
Furniture and decoration decisions
LONG-TERM CONSIDERATION
How we spend money
Big relationship decisions
Career moves
This survey of 1000 US adults was conducted between December 09, 2016 and December 13, 2016 by Market Researchers OnePoll and commissioned by Crafted Communications.
ENDS